When it comes to marketing, testimonials are as important to your business as your list. There is no substitute for authentic verification from a third party of what you offer. We all know people do business with people they know, like and trust and testimonials provide the perfect vehicle to deliver these essential ingredients in a truly authentic way. Without testimonials you will have a tough time getting people to sign up for what you are offering or to part with their money. Treat testimonials like gold. Seek them, collect them and use them at every opportunity. Here's th...

If you want to increase your sales then you must get your prospect really excited about your offer. Not just your product or service but the whole package of benefits they'll receive by being your customer. There's a whole bunch of ideas you could use that, added together will mean they can hardly wait to whip out their credit and buy from you. Try these top 10 ways to get more prospects excited about what you sell. 1. Benefit-packed copy Load your copy with benefits that meet the needs of your prospects. Turn your features into benefits and pack them throughout your copy. Write your ben...

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that's how to advertise successfully. After all, aren't those companies successful? Unfortunately it's the last thing small business should ever do. In fact you should never do it. Play that game and you could wind up working for less than the average wage. A slave in your own business because your advertising is ...

Direct response advertising is all about getting your prospect to take the action you want. And the sooner they do that the better your conversion rate will be. There are many techniques and they work in combination so use them all to maximise your results. The idea is to build urgency, make it easy to respond and give no reason to put it off until later. Here's my top 10 tested techniques to get more prospects to take action now. 1. Cut-off date to your offer Create urgency by having a cut-off date. You can do that in a number of ways but it’s really important that you do it with integri...